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160 years of the Italian Red Cross: the campaign signed by Next14

With the aim of spreading the message of support and solidarity of the Italian Red Cross organization, Next14 has developed the creative concept and materials of a campaign dedicated to 160 years of activity.

In 2024, the Italian Red Cross celebrates 160 years of activity with an active campaign on multiple media and implemented by the integrated communication agency Next14, chosen following a tender process launched by the organization in early May 2024.

The campaign of the Italian Red Cross moves around the number 160 to represent and highlight the activity, the commitment and the many interventions performed by the volunteer organization over more than a century and a half.

Read the full article on Inside Marketing


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