Before Covid, the retail sector, just like any other, was approaching a slow digital transformation. The online market share was growing, but still low, and this is because the industry is dominated by buying in presence. In fact, for most consumers, shopping in stores is still an established habit, even if they are already turning for some time to new ways to manage family spending in a context where the feeling is to have to make up time.
With the pandemic, in fact, despite the fact that the stores of the small and large distribution have never been closed, the expense has transformed from necessity to moment of social escape and at the same time of optimization of the times. The long walks among the shelves, the handwritten list to be consulted, the rows in the register with the mobile phone in hand, have given way to shorter, more frequent and more strategic visits.
