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Barilla and Conad Northwest choose Next14 and Samsung Conversational Signage for their Retail Media strategy

Testate di gondola_Barilla

The Conversational Signage, the innovative solution created by Next14 and Samsung Electronics, which integrates the latest generation screens, big data with iot technologies and a conversational marketing platform, was made available to Barilla to better communicate with consumers in 55 stores in Conad North West.
In a space entirely dedicated to Barilla brands in synergy with Conad products, which will alternate on the shelves of the innovative heads of permanent digital gondolas, it will be possible to offer consumers content and experiences through an omnichannel digital system consisting of a Samsung strech monitor, a ledstripe bar to strengthen visual communication and proximity sensors, integrated with a conversational marketing platform by Next14.

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