Thanks to Next14 strategy and Samsung technology, Carrefour hosts experiential communication for the Ringo brand
We often talk about relationships, more difficult than relaxed, between retail and industry, but there are cases of studied collaboration that can be a great example: the Carrefour store in Assago (Mi) hosts a special exhibition dedicated to the Ringo brand.
What is it about? It is a project defined by the communication agency Next14 in collaboration with the Samsung operating arm that involves the use of big data, iot technologies and a conversational marketing platform.
