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Christmas 2023: tips to succeed on Amazon

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Christmas is approaching, and brings with it the opportunity for Brands to excel on one of the leading online trading platforms: Amazon.

In the competitive e-commerce scenario, the integrated communication agency Next14 emerges as an essential guide, enriching strategies with data, metrics and insights to make your products shine during the Christmas season.

1. Product optimization for Christmas research

Proper optimization of the product cards, both from the SEO and graphic point of view, thanks to the use of A+ and Brand Stories, is essential to emerge during searches on Amazon

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2. Create ad hoc offers and promotions

Christmas is the ideal time to attract new buyers through discounts and promotions: if you have not activated them during the period of Black Friday you are still in time! Even in this last part of the year, in fact, users are hunting for opportunities and the Amazon platform is stormed as a reference marketplace on which to find them

3. Effective use of Amazon Advertising campaigns

Use the full potential of Amazon Advertising campaigns to showcase your products.

Working with a strategic partner in this regard is crucial to capitalize on the potential of the stack, providing a full-featured approach with the goal of reaching new users and retaining existing ones.

4. Active management of customer reviews

Reviews greatly influence purchasing decisions. According to socio-demographic data, 60% of consumers pay particular attention to reviews, especially during the Christmas period. Encouraging customers to leave positive reviews can generate confidence and increase the credibility of your brand.

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5. Customizing holiday content

Adapt your content to the Christmas mood. Content customization can increase engagement by 25%, creating a stronger emotional connection with your products.

6. Constant monitoring of research and purchasing trends

Search and buy trends can change quickly during the Christmas season. Maintaining constant monitoring helps you adapt your strategy to new trends, ensuring your products are at the top of your research.

7. Efficient logistics to address peak sales

As sales increase over the Christmas period, it is essential to ensure efficient logistics. Make sure you have an adequate stock of products, accurate shipment management and customer service ready to answer customer questions.

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