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Conversational Signage: the joint offer of Samsung Electronics and Next 14 to develop all the potential of the store

Combine the potential of the new generation of large displays with the use of big data and smartphone applications, to enable new ways of interaction, conversation and contact with customers within the stores.

This was the subject of the event organized by Samsung Electronics and Next14 at the FuturAbility District in Milan and dedicated to the retail world, present with the main actors.

Starting from an overview of the Customer Experience before, after and during the pandemic era, Massimiliano Monti, IT B2B Business Development Manager for Samsung and Marco Brandstetter, Data & Solution director of the integrated agency Next14, have illustrated the main opportunities that arise for the physical store and the retail world by making the most of the new generation of displays with data-driven strategies and technologies, allowing to open a new channel of knowledge and conversation with customers.

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