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For the return of X Factor Ringo has thought of a special cookie and a “CameRingo” all social

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Sky, Fremantle and Ringo wanted more than just a sponsorship to celebrate the new edition of X Factor that returns on TV and on demand every Thursday from 14 September 2023: all the activations.

A limited edition of the iconic cookie, a contest, more traditional product placement and brand integration activities, but also social initiatives that will involve influencers and content creators: this is how the partnership between Ringo and X Factor, the talent of Sky Original/Fremantle that officially restarts from Thursday, September 14, 2023.

Read the full article on Inside Marketing Rephrase

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