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IAB Forum: Next14 and Samsung Electronics present workshop on Conversational Signage

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Next14 and Samsung Electronics present workshop on Conversational Signage Next14 and Samsung Electronics, in collaboration with Barilla, are pleased to present the workshop that will be held during IAB Forum at the Allianz mico in Milan on November 9 at 3 pm. The speakers Marco Brandstetter (Next14), Massimiliano Monti (Samsung) and Matteo Dolcini (Barilla) will present “Conversational Signage,” a Retail Media solution that leverages data and artificial intelligence to improve the customer experience in store and thus positively impact sales. The solution developed – the result of the collaboration between Samsung and Next14 – exploits the potential of the latest generation of large displays, to generate new forms of interaction, conversation and engagement with the customer in stores.

Read the full article on Mediakey

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