There are ten candles to blow for IF! Festival of Creativity (italiansfestival.it) that from 2 to 7 October 2023 returns to Milan with a 10th edition characterized by a program more than ever full of events, divided between the four online days of IF! Digital Première (from 2 to 5 October) and the two in presence at the Teatro Franco Parenti in Milan (6 and 7 October) which will also make available its swimming pool for a party in the charming location of Bagni Misteriosi. An international Italian festival that since 2014 has been telling, promoting and celebrating the value of creativity as a central element for the communication industry. To organize and promote it are ADCI – Italian Art Directors Club and UNA – United Communication Companies, together with the main partner YouTube. An event that every year combines inspiration, training, networking and entertainment. The theme chosen for this tenth edition is the Rock ‘n Roll, a clear invitation to break the mould, not to be afraid to make mistakes because it is often from the mistake that the best ideas are born. Having the courage to raise your voice because confrontation, when it is creative, can give great results.