IF! Festival On the occasion of the 70th edition of the Cannes Lions, ADCI – Art Directors Club Italiano and UNA – United Communication Companies, together with the main partner Youtube and the organizing committee of IF! , officially presented the 10th edition of IF! Festival of Creativity , the event that will take place from 2nd to 7th October with the four online days of IF! Digital Première (from 2 to 5 October)
and the two in presence at the Teatro Franco Parenti in Milan (6 and 7 October). If 2022 was the year of kindness, 2023 will be marked by rock ‘n roll. From 2014 to 2022 the 9 editions of IF! saw the participation of over 60,000,000 people who attended 431 meetings on stage and 186 training courses with 913 Italian and international guests.