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Moby: Fantasy and Legacy OOH campaign plays on the concept of greatness

Moby_Pirelli OOH

The Moby Group campaign continues to celebrate the two new twin flagship ships Moby Fantasy and Moby Legacy, conceived by the agency Gibbo&Lori, chosen after race, and planned by Next14 (we talked about it here).

The shipping company has decided to communicate the size of its ships and the breadth of its services by playing on the concept of greatness, in a literal sense, on all media, from billboards to radio, from tv to digital to social channels.

To communicate the largest ferries in the Mediterranean was chosen the largest advertising poster in Europe, that of Pirelli 39 in Milan. Not far away, in Porta Nuova, we have seen another unusual maxi poster: this time the ships load up physically from the frame. “The space available was plenty, but not enough to hold the 237 meters of the Moby Fantasy and Moby Legacy ferries, large in size and attention to the environment: their equipment allows to reduce emissions and to use the LNG liquefied natural gas supply, the cleaner fuel for ships”, reads the agency’s statement.

Read the full article on Engage

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