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New campaign signed Next14 for Roku Gin

The planning, curated in detail by the same agency, includes a presence on different media areas, with a central role of digital to maintain a continuous communication with consumers.

The campaign, developed entirely by Next14, will be articulated at different times of the year, with the month of June as the culmination of the activities thanks to the launch of the new variant Roku Gin Sakura Bloom. This limited edition is the first in a series celebrating Japanese festivals inspired by “Shun”, the feeling of enjoying seasonal moments at their peak, such as Japanese cherry blossom. Roku Gin, known for its sophistication and versatile taste, also for 2024 has entrusted Next14 the media assignment for its advertising campaigns. The campaign planning, curated in detail by Next14, includes a presence on different media areas, with a central role of digital to maintain continuous communication with consumers. In via Torino, at the corner of via Palla, a custom canopy has been created that, using pink and metallic tones, simulates the fall of the petals of Japanese cherry blossoms, the same on the label of the bottle created by the renowned Japanese artist washi Eriko Horiki.

Read the full article on Daily Online

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