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Next14 and InfoSum together to bring retail media data to brands

InfoSum-Next14

Next14 and InfoSum sign a partnership in Retail Media. At the heart of the collaboration between the integrated communication agency and the company specialised in clean-room solutions for data sharing, there is the solution of Next 14 Conversational Signage ,which exploits the potential of iot technologies to acquire information on the purchasing behavior of consumers directly in the physical space of the retailer, in a non-invasive and privacy-friendly way.

With InfoSum, as a clean-room data provider, Next14 implements a CRM enrichment strategy that enriches store data, giving brands the ability to synchronize online with in-store activities. This opens the way to a deeper understanding of consumer behavior, enabling the implementation of highly targeted and effective advertising strategies.

Read the full article on Engage

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