Next14: Partnership with Moby extends from media to creativity Next14 announces that it has renewed the media planning agreement for Moby and has expanded the partnership with the company that, for the first time, will also take advantage of the agency’s creative services.
The main focus in this year’s communication is the arrival in our seas of the first of two new great Moby ships, the Moby Fantasy.
The communication strategy is reflected in the use of large formats, which refer to the size of the new ship. In addition to the dedicated press office event, a media campaign was launched starring the champion Sofia Goggia that includes large OOH formats in Milan and Rome, located in strategic points with high traffic.
