The historic Barilla brand also entrusts the creativity at the integrated agency of which is CEO Marco Ferrari; the first campaign to be released at the end of March
Next14, integrated communication and marketing agency, was chosen by Ringo following a tender for the assignment of the new adv agency and thus becomes the new strategic partner of the brand, expanding a collaboration already active for 7 years on digital projects. The agency (which then takes over from Nadler Larimer & Martinelli) has the task of accompanying the iconic brand of the Barilla Group – whose planning is OMD -, in view of an important renewal of positioning and brand identity. At the basis of the project, the recognized and proven ability of Next14 to understand and interpret the complex reference context and brand needs, from a strategic and creative point of view. Thanks to a path of development and integration that in recent years has consolidated the advisory role of Next14, which integrates in a single agency the experience of recognized protagonists of the world of creativity and media with the new skills of data scientists, developers and engineers. A feature that allows Next14 a deep ability to read the target and the complex contemporary scenario in which brands, marketers and communicators operate. The agency is already at work for the first outgoing campaign in late March.
