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Nuvenia starts the campaign “Free to Move” with 6 athletes fighting taboos


The 120″ Nuvenia format is conceived and directed by the integrated communication agency Next14.

‘Libera di Muoverti’ is the new campaign promoted by Essity with the Nuvenia brand. Protagonists of the format in 6 episodes of 120 seconds are 6 sports champions who tell if he was feeling free to describe every facet, stimulated by direct and intimate questions in a safe space, similar to what Nuvenia has built in years of campaigns and projects designed to support women and make them feel free to reach every goal. Before you will find some cards to choose from, each one conceals a different question, with the inevitable ‘taboo question’.

The protagonists are Danielle Madam, weightlifter; Vanessa Ferrari, gymnast; Antilai Sandrini, break dancer; Arianna Talamona, paraolympic swimmer; Laura Lugli, volleyball player; Alice Bellandi, judoka.

Read the full article on Brand News


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