The film will be broadcast at pan-European level and in the United States through programmatic planning. The #BlendAbility influencer marketing project kicks off
Pellini Caffè celebrates 100 years and celebrate the important milestone with a film divided into five coffee consumption situations placed in different historical moments (’20s, ’60s, ’80s, 2000 and today) to tell the presence of the brand in the daily life of the consumer in its 100 years of history.
Each situation puts the accent on the important stages of the Italian roasting company specialized in high quality coffee and committed to promoting the culture of Italian espresso worldwide, which are represented through the fashion and style of the moment indicated: 1922, beginning of the activity, with a focus on bar consumption; 1960, Pellini arrives within the household consumption;1989, birth of the Pellini Top blend; 2005, inauguration of the new plant with high level of automation (Industry 4.0); and finally 2021 launch of the new format with compostable capsules, self-protected, compatible Nespresso.
