Annovi Reverberi needed to significantly reduce the ACOS (advertising cost of sales), so as to maximize as much as possible the performance of the Amazon channel over 5 countries, ensuring the growth of the different brands managed without putting products in competition with each other (Annovi Reverberi, Michelin, The Walt, Stanley, black&decker).
We manage the different brands under the Annovi name, dedicating the correct strategies for each of these, diversified according to the different awareness and positioning of the brands by country, through constant monitoring of the main media and conversion KPIs, thanks to the use of AMC (Amazon Marketing Cloud) that allows us to measure the contribution of each adv format to the achievement of different campaign KPIs (Awareness, Consideration, Purchase, Loyalty). In this way we guarantee the correct allocation of resources according to the specific needs of the catalogue, ensuring that products do not compete even within the same category and avoiding dispersion and over exposure of the message.
to 0 point
more than 6-point increase in ROAS;
increase in investment YoY;
From 0 K
to 0 M
increase in turnover for equal investment;
increase in ROAS.
Focus on other countries:
DE increase in YoY turnover from advertising thanks to our management
FR increase in YoY turnover from advertising thanks to our management
ES increase in YoY turnover from advertising thanks to our management