We highlighted the services and technological developments of Autostrade per l’Italia, the toll motorway concessionary company, through one of the most iconic travel stories of Italian TV, with a new entry: the Gialappas’s Band. This allowed us to strengthen the brand's positioning as a key player in the mobility, development and identity of every region in our country. It gave us the chance to highlight the motorway services, making best use of the many wonderful storytelling opportunities that stem from travel and encounters between different personalities.
