info@next14.com
+39 02 56567365

Autostrade per l’Italia

Objects

Milano-Roma

Challenge

We highlighted the services and technological developments of Autostrade per l’Italia, the toll motorway concessionary company, through one of the most iconic travel stories of Italian TV, with a new entry: the Gialappas’s Band.
This allowed us to strengthen the brand's positioning as a key player in the mobility, development and identity of every region in our country.
It gave us the chance to highlight the motorway services, making best use of the many wonderful storytelling opportunities that stem from travel and encounters between different personalities.

Get in touch with our team

Creativity, Content & Solutions

    * Fields marked with an asterisk are mandatory



    By continuing, you confirm that you have read and understood the privacy policy