We used a single entertainment format to communicate the different brands in the Estée Lauder portfolio, linking them to an aspirational world that closely reflects the brand and the target group. For the first time ever, the influencers Candela, Eleonora Carisi and Paolo Stella lead us into the glamorous world of Internet celebrities. An exclusive behind-the-scenes peek at their real lives, as they reveal details of their daily routine juggling work commitments, glamorous parties, their personal lives and luxury holidays.
