The campaign, created and distributed by Next14, does not settle for merely highlighting the authoritativeness of both the protagonists and the brand, but also confirms the group’s expertise in the pet food and pet care sector, firmly established thanks to the success of the numerous projects and content that promote the wellbeing of our animal friends. It also highlights the group’s ability to convey a message by developing it in the round, from content creation to dissemination, with a 100% digital-driven approach.