Challenge
To increase the range of cookieless services through a technology tool designed to track users and their interests without breaching GDPR regulations.
Solution
Creation of a cross-device algorithm designed to aggregate an individual’s digital identifiers.
Results
The technological solution allowed ID5 to obtain important cross-device tracking data that can be used to achieve more accurate profiling of users and, in the future, to deal with the cookieless problem, allowing cross-site tracking in full compliance with GDPR regulations.