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Cross-device, cookieless-ready solution


To increase the range of cookieless services through a technology tool designed to track users and their interests without breaching GDPR regulations.


Creation of a cross-device algorithm designed to aggregate an individual’s digital identifiers.


The technological solution allowed ID5 to obtain important cross-device tracking data that can be used to achieve more accurate profiling of users and, in the future, to deal with the cookieless problem, allowing cross-site tracking in full compliance with GDPR regulations.

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Data & Audience Activation

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