Challenge
To increase awareness and engagement: the need to directly address Ringo's two main target groups, children and adults (RA), finding common ground where the product is seen as extremely cool.
Solution
Two biscuits brought together by a creme filling -> two generations brought together by the power of music; the original jingles and the video clips produced by Ringo with some of the most popular artists among Gen Z, who also involved their own parents in the #RingoChallenge.
Results
+
0
M
Views on YouTube;
+
0
M
Reach;
+
0
M
Engagements on Instagram;
+
0
M
Views #RingoChallenge on TikTok;
+
0
Creators involved;
0
%
Engagement rate.
TikTok Global chose #RingoChallenge as one of the best cases worldwide.