Challenge
To work with Samsung to develop a Conversational Marketing strategy that offers significant advantages for retailers in all goods categories.
Solution
“Conversational Signage” is the solution developed by Samsung and Next14 to offer retailers new tools for interaction and dialogue with current and potential clients.
The solution stems from the big data that Next14 analyses daily through its advertising activities, IoT technologies, and a conversational marketing platform to engage retailers’ clients more effectively, making Samsung’s next-generation screens a key element for developing in-store conversation and delivering custom content.
Results
Ongoing, offer launched in October 2022.
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