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In store audience tracking


To monitor the performance of Sky points of sale and Sky concessions in shopping malls, in order to measure sales performance in relation to the potential audience footfall around those spaces.


Installation in Sky concessions of a hardware tracking system based on Bluetooth technology and Wi-Fi, and software that identifies the types of visit and the level of interest regarding a Sky concession.


The technological solution allowed us to obtain important real-time flow and performance metrics for Sky concessions nationwide, and to measure the impact of media campaigns compared to the drive-to-store generated in Sky concessions.

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