Challenge
To regenerate the account and brand on Amazon after years of negative profits on the channel, in a final attempt by the Brand to use the platform profitably.
Solution
Account audit, analysis of performance and new product selection.
Loading of the new listing with a reduced number of products.
Creation of all the digital assets and use of all marketing levers to push sellout (Vine & B2R).
Communication campaign SEARCH+DSP aimed at ROAS.
Results
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0
%
CATALOGUE SHARE OF VOICE
-
0
%
ADV SPEND; ADV ROAS X4
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0
%