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Suavinex

Objects

To regenerate the Amazon Brand Store and Account

Challenge

To regenerate the account and brand on Amazon after years of negative profits on the channel, in a final attempt by the Brand to use the platform profitably.

Solution

Account audit, analysis of performance and new product selection.
Loading of the new listing with a reduced number of products.
Creation of all the digital assets and use of all marketing levers to push sellout (Vine & B2R).
Communication campaign SEARCH+DSP aimed at ROAS.

Results

+ 0 %

CATALOGUE SHARE OF VOICE

- 0 %

ADV SPEND; ADV ROAS X4

+ 0 %

TOTAL SELL-IN FOR CHANNEL

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E-commerce Optimisation

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