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Data Management Platform, Data Strategy & Programmatic Adv


To help UniCredit develop a custom DMP for in-house management of audience targeting and campaigns using Programmatic Advertising.


In 2015 we developed a custom version of the Next One platform - our proprietary DMP - for UniCredit, in order to integrate it with data from the bank’s internal CRM. This allowed the client to integrate Programmatic Advertising with their own digital strategy, thanks also to constant, continuing support from dedicated Next14 consultants.


Substantial increase in digital advertising spending efficiency:

From 0
to 0 %

average increase (CPC);

+ 0 %

conversions (click/visits);

- 0 %

cost per lead;

- 0 %

bounce rate;

+ 0 %

average visit duration;

- 0 %

cost per hot customer.

Get in touch with our team

Media, Strategy & Planning

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