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Objects

Launch of the new Vinted campaign

Challenge

Next14 developed a multi-channel approach, producing three 20-second TVC formats and two 60-second long videos with Carla Gozzi as the host. Each narrative focused on a different woman - Martina, Sharon and Wendy - illustrating their paths of reinvention and renewal. Martina, overcome by stress and dissatisfaction, found solace in pursuing her passions after selling her no longer worn clothes. Sharon, after eighteen moves without ever feeling at home, found freedom to live lightly with only what she loved. Wendy, once a dancer, embraced a new lifestyle after motherhood, also adopting a new way of shopping online. Each story told a path of rebirth that led to a second chance, promoting the idea of "another me".

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