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Objects

Launch on Amazon

Challenge

Launch of the new Brand using Amazon as the exclusive communication and distribution channel.
Use of the Amazon platform as a database to learn more about the potential target and the lifestyle characteristics of buyers both on and off Amazon.

Solution

Creation of the digital assets required to promote the brand.
Use of Amazon logistics and warehousing.
Activation of Amazon marketing programs.
Planning of wide coverage programmatic ad campaigns.
Development of formats with a strong visual impact and premium positioning.

Results

+ 0 MILLION

PACKS SOLD IN THE FIRST QUARTER VS ESTIMATED 600K LAUNCH

0 %

TARGET REACH FOR THE DIFFERENT PRODUCT CATEGORIES

+ 0 %

CALL CENTRE OVERWHELMED BY DEMAND FROM HORECA AND PRIVATE CUSTOMERS LOOKING TO PURCHASE THE PRODUCT ALSO NOT ON AMAZON

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E-commerce Optimisation

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