Ringo’s new advertising campaign is signed by the claim “Unique Together”. This is the first signed by Next 14, recently become the new creative agency of the Barilla brand (see news).
The campaign represents a strong change in Ringo’s image, with a new digital strategy that focuses on Generation Z and includes important partnerships, starting with the Giffoni Film Festival.
A new positioning for the iconic brand, which stages the ‘Tweeners’ using words representative of their way of life and united by the initial R, the same as Ringo.
Rebel, Revealed, Risk, Laugh: these are just some of the words that the campaign investigates and conveys through a series of contemporary scenes told in their veracity. The commercials will be composed of short clips, one for each R, independent modules that can be placed side by side and replaced, which will allow you to build from time to time different formats and subjects depending on the media and messages you want to push more.
The media planning, curated by OMD, involves tv, digital, social, whether we talk about classic advertising that branded content.