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Selectiva presents the new fragrance Lollipink and chooses Magneto for the launch on TikTok


Selectiva, Italian beauty company, on the occasion of the launch of the new fragrance Lollipink that enriches the Pink Sugar range, has chosen to be supported by Magneto, the TikTok agency of the integrated communication group Next14, to realize an ad hoc launch on the social network.

From 8 to 14 May, the new fragrance will be presented through content dedicated to the mood that Lollipink wants to represent, with the aim of shortening the funnel, expanding and diversifying the target across the Pink Sugar line.

Read the full article on Engage


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