A consultancy approach whereby technology, experience and expertise generate
long-lasting professional relationships based on trust.
Next14 Spain currently holds the position of President of IAB Spain.
We also support clients in bartering operations, in the definition of tracking with research institutes, and in media planning operations for abroad.
Thanks to our proprietary DMP and our publisher network, we use anonymised information on over 15 million individuals, through more than 1 billion single online and offline touch-points. The combination of these digital and physical sources, integrated with data from public databases like ISTAT (Italian national institute of statistics) and Agenzia delle Entrate (Italian tax authority), gives us unique insight into the various consumer clusters, providing not only socio-demographic data, but also detailed analysis of relevant habits, passions and consumer spending.