info@next14.com
+39 02 56567365

Media, Strategy & Planning

A consultancy approach whereby technology, experience and expertise generate
long-lasting professional relationships based on trust.

An expert consultancy hub for the best media strategy and effective planning of offline and online campaigns

Flexibility, reaction speed, omnichannel expertise, attention to detail, granularity of intervention, technology, data, negotiating experience and ability all underpin our service.

We forge long-lasting professional relationships with our clients, based on trust. We plan across all channels with an integrated approach

Iab Spain logo

Next14 Spain currently holds the position of President of IAB Spain.

We personally handle the purchasing of media space and offer clients technical support in those cases where they prefer to handle purchasing by themselves

We also support clients in bartering operations, in the definition of tracking with research institutes, and in media planning operations for abroad.

Internal trading desk

For digital planning, we use an internal trading desk, which has been a pioneer in Italy in the field of programmatic buying since 2014, and has also been operating in Spain since 2017

Thanks to our proprietary DMP and our publisher network, we use anonymised information on over 15 million individuals, through more than 1 billion single online and offline touch-points. The combination of these digital and physical sources, integrated with data from public databases like ISTAT (Italian national institute of statistics) and Agenzia delle Entrate (Italian tax authority), gives us unique insight into the various consumer clusters, providing not only socio-demographic data, but also detailed analysis of relevant habits, passions and consumer spending.

Main Services

Success cases

Team

Mikel

CEO Adbibo

Roberto

MD Next Strategy

Claudio

MD Next Media

Matteo

Client Director

Ellis

MD Next Publisher

Daniela

Integration

Emanuela

Media Supervisor

Antonello

Digital Media Manager

Claudia

Digital Media Manager

Francesca

Digital Media Manager

Sebastiano

Digital Media Director

Simone

Ad Operation Trafficker

Juan Jose

Sales Executive

Raju

Product Manager

Emanuele

Operation Analyst

Giulia

Ad Operation Trafficker

Marina

Operations Director

David

Campaign Manager Sr

Blanca

Campaign Manager Sr

Marco

Operation Analyst

Marco

Optimization Manager

Sofia

Media Planner

Donato

Head of Operations

Ricardo

Sales Director

Jaime

Campaign Manager Sr

Daniel

Campaign Manager Sr

Sofia

Sales Executive
Sara

Sara

Junior Digital Media Planner
Andrea_Strippoli

Andrea

Ad Operation Trafficker
Elisa Rizzone

Elisa

Media Planner
Elena Falco

Elena

Media Planner
Paula

Paula

Administration Director

Get in touch with our team

Media, Strategy & Planning

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