info@next14.com
+39 02 56567365

Media, Strategy & Planning

A consultancy approach whereby technology, experience and expertise generate
long-lasting professional relationships based on trust.

An expert consultancy hub for the best media strategy and effective planning of offline and online campaigns

Flexibility, reaction speed, omnichannel expertise, attention to detail, granularity of intervention, technology, data, negotiating experience and ability all underpin our service.

We forge long-lasting professional relationships with our clients, based on trust. We plan across all channels with an integrated approach

Iab Spain logo

Next14 Spain currently holds the position of President of IAB Spain.

We personally handle the purchasing of media space and offer clients technical support in those cases where they prefer to handle purchasing by themselves

We also support clients in bartering operations, in the definition of tracking with research institutes, and in media planning operations for abroad.

Internal trading desk

For digital planning, we use an internal trading desk, which has been a pioneer in Italy in the field of programmatic buying since 2014, and has also been operating in Spain since 2017

Thanks to our proprietary DMP and our publisher network, we use anonymised information on over 15 million individuals, through more than 1 billion single online and offline touch-points. The combination of these digital and physical sources, integrated with data from public databases like ISTAT (Italian national institute of statistics) and Agenzia delle Entrate (Italian tax authority), gives us unique insight into the various consumer clusters, providing not only socio-demographic data, but also detailed analysis of relevant habits, passions and consumer spending.

Main Services

Success cases

Team

Mikel

CEO Adbibo

Roberto

CEO Next Strategy

Claudio

CEO Next Media

Matteo

Client Director

Ellis

CEO Next Publisher

Daniela

Integration

Emanuela

Media Supervisor

Antonello

Digital Media Manager

Claudia

Digital Media Manager

Domenico

Operation Analyst

Francesca

Digital Media Manager

Sebastiano

Digital Media Director

Simone

Ad Operation Traffiker

Ana

Sales Executive

Raju

Product Manager

Emanuele

Operation Analyst

Giulia

Ad Operation Traffiker

Ricardo

Sales Director

Marina

Operations Director

Juan Jose

Sales Executive

David

Campaign Manager Sr

Blanca

Campaign Manager Sr

Jaime

Campaign Manager Sr

Daniel

Campaign Manager Sr

Sofia

Sales Executive

Marco

Operation Analyst

Marco

Optimization Manager

Sofia

Media Planner

Massimiliano

Media Planner

Donato

Head of Operations

Leticia

Administration & Finance Executive

Francesco

Junior Media Planner
Sara

Sara

Junior Digital Media Planner
Andrea_Strippoli

Andrea

Ad Operations Trafficker

Get in touch with our team

Media, Strategy & Planning

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