Media, Strategy & Planning

A consultancy approach whereby technology, experience and expertise generate
long-lasting professional relationships based on trust.

An expert consultancy hub for the best media strategy and effective planning of offline and online campaigns

Flexibility, reaction speed, omnichannel expertise, attention to detail, granularity of intervention, technology, data, negotiating experience and ability all underpin our service.

We forge long-lasting professional relationships with our clients, based on trust. We plan across all channels with an integrated approach

Next14 Spain currently holds the position of President of IAB Spain.

We personally handle the purchasing of media space and offer clients technical support in those cases where they prefer to handle purchasing by themselves

We also support clients in bartering operations, in the definition of tracking with research institutes, and in media planning operations for abroad.

Internal trading desk

For digital planning, we use an internal trading desk, which has been a pioneer in Italy in the field of programmatic buying since 2014, and has also been operating in Spain since 2017

Thanks to our proprietary DMP and our publisher network, we use anonymised information on over 15 million individuals, through more than 1 billion single online and offline touch-points. The combination of these digital and physical sources, integrated with data from public databases like ISTAT (Italian national institute of statistics) and Agenzia delle Entrate (Italian tax authority), gives us unique insight into the various consumer clusters, providing not only socio-demographic data, but also detailed analysis of relevant habits, passions and consumer spending.