Advertising Trading Desk
Since 2014, the first independent trading desk in Italy, now also operating in Spain
The Next 14 Trading Desk was a pioneer of Programmatic Advertising in Italy and has evolved over the years, expanding its data-driven offering to the world of mobile notifications.
We use data collected from our proprietary DMP, collaborating with leading demand side platforms (DSP) like Google, Xandr and TDD to offer the best performance in Real Time Bidding, with particular attention to new technological challenges like the cookieless future, working with partnerships and ID-Graphs based on proprietary algorithms.
Special attention is devoted to the collection and management of user consent and privacy, underlined by the company’s affiliation to the IAB Transparency and Consent Framework and to the development of in-house solutions like the proprietary CMP.
Since 2017, our Trading Desk has also been operating in Madrid for Spanish clients, through Next 14 España.
Main Services
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Programmatic Advertising
Display and Mobile - Mobile Push Notifications
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Digital Advertising
(Search, Social, Video, etc) -
Programmatic Digital
Out of Home -
Proprietary DMP
1 billion touchpoints / 15 million individuals - Proprietary CMP
- Data Modelling
- Reporting Hub
Success cases
Team
Mikel
CEO Adbibo
Ellis
CEO Next Publisher
Domenico
Operation Analyst
Simone
Ad Operation Traffiker
Juan Jose
Sales Executive
Emanuele
Operation Analyst
Giulia
Ad Operation Traffiker
Marina
Operations Director
David
Campaign Manager Sr
Blanca
Campaign Manager Sr
Marco
Operation Analyst
Marco
Optimization Manager
Leticia
Administration & Finance Executive
Ricardo
Sales Director
Ana
Sales Executive
Jaime
Campaign Manager Sr
Daniel
Campaign Manager Sr
Sofia
Sales Executive
Sara
Junior Digital Media Planner
Andrea
Ad Operations Trafficker