A data-driven agency
Data and information are central to the strategy of every project at Next 14.
The Next One platform
We have invested considerably in the development of a proprietary platform
The Next One platform can connect and summarise collected data with a precision and a level of detail that are unrivalled today in Italy.
Thanks to a network developed also through direct relations with major publishing companies, every month we collect anonymised information on over
15 million individuals, through more than 1 billion single online and offline touch-points.
Data collection fully respects the privacy of users
and constant attention is paid to the latest updates regarding regulations and compliance. Collected data is stored and collated using modern encryption and hashing techniques, so processing takes place in secure data clean rooms.
The combination of these digital and physical sources, integrated with data from public databases
like ISTAT (Italian national institute of statistics) and Agenzia delle Entrate (Italian tax authority), gives us unique insight into the various consumers clusters, providing not only socio-demographic data, but also detailed analysis of relevant habits, passions and consumer spending.
Inference algorithms and approaches based on artificial intelligence developed in partnership with top universities and CNR (national research council of Italy)
allow us to aggregate all this data quickly and effectively, with a particular focus on the idiosyncrasies of our own country.
The data is last of all made available to clients by our media experts, who work to reach profiles on the relevant channels
through all available means, including TV and digital publishing, physical screens and connected devices. With a consultancy approach and constant monitoring of every campaign, we are able to support whatever communication objective clients may have, from brand awareness to optimisation of e-commerce sales.
As regards the retail channel
we create targeted strategies thanks to the dialogue between clients and digital displays, exploiting Big Data, sensors and mobile technologies.
