The Next One platform can connect and summarise collected data with a precision and a level of detail that are unrivalled today in Italy.
Thanks to a network developed also through direct relations with major publishing companies, every month we collect anonymised information on over
and constant attention is paid to the latest updates regarding regulations and compliance. Collected data is stored and collated using modern encryption and hashing techniques, so processing takes place in secure data clean rooms.
like ISTAT (Italian national institute of statistics) and Agenzia delle Entrate (Italian tax authority), gives us unique insight into the various consumers clusters, providing not only socio-demographic data, but also detailed analysis of relevant habits, passions and consumer spending.
allow us to aggregate all this data quickly and effectively, with a particular focus on the idiosyncrasies of our own country.
through all available means, including TV and digital publishing, physical screens and connected devices. With a consultancy approach and constant monitoring of every campaign, we are able to support whatever communication objective clients may have, from brand awareness to optimisation of e-commerce sales.
we create targeted strategies thanks to the dialogue between clients and digital displays, exploiting Big Data, sensors and mobile technologies.