The new Ringo Gelato arrives.
The campaign for the new version of the product – which incorporates the renewed visual identity of the cookie launched at the end of March (see news) together with the claim “Unique together” – is broadcast from 2 to 22 July on tv and digital and bears the signature of Next14.
The launch of Ringo Gelato will involve both large-scale retail (GDO) and horeca sector. Also this year the production and distribution are entrusted to Unilever.