As is well known, TikTok is now the most popular and used social network of the moment.
Compared to other platforms, it boasts an incredibly heterogeneous community with users from the most varied occupations, tastes and talents, so much to make TikTok comparable to a real search engine.
Each member of the community uses their space on TikTok to share a portion of their daily life that is connected to their professional life, private and/ or simply to content with a comic cut.
The question that many brands have asked themselves is: should TikTok be included in their digital strategy?
The answer of Magneto, the TikTok Agency of Next14 that offers its customers targeted strategies and performance driven, is yes and below we list three reasons to start immediately.