Zucchetti ready to go on air with the campaign designed and implemented by the content agency of the integrated communication group Next14 broadcast from 11 December on national networks Sky. “Is there an elephant in your restaurant?” This is the provocation that launches the spot, a question addressed to the operators of the catering industry, paraphrasing the well-known motto “There is an elephant in the room!”.
The commercial uses the claim for the metaphor that represents the heavy pachyderm of those who do not adapt to the times and changes with the right technologies: Zucchetti responds to this problem with Strooka and ALVòLO, this is the name of the company’s solutions, to include all communication channels within a single digital platform, simplifying the processes and procedures with which catering professionals have to deal on a daily basis.
