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The proprietary Next One platform, by aggregating data from proprietary IOT sensors, with data from the entire Next14 ecosystem, is able to analyze user behaviorin a given physical space.

It finds application in the retail world, within-store analysis within your points of sale, in out-of-home advertising, with the analysis of customers passing near advertising billboards, up to the monitoring of events and public events.

The platform allows you to monitor your off-line marketing strategies, measure the volumes of potential customers with whom your brand has come into contact, understand advertising installations with greater visibility and calculate the in-store conversions of your stores.

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