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Real Chimica / Chante Clair


Media Strategy


We have been following clients in their media activities for over a decade. In this project, we worked on an original platform formed of TV, radio and the Internet, which we took to the next level with a repeated jingle, a “checkerboard” plan aimed at boosting and covering targets audiences over time, and the complicated management of large investments in bartering as well as the traditional ones in cash.