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De’ Longhi


Branded entertainment multi-platform


We came up with a new programme presented by Michele Dalai, dedicated to unforgettable individuals who, for various reasons, have shaped the culture and collective imagination of Italy. In each episode, Dalai interviews a guest from the world of comedy: a programme of stories, talks and interviews where a coffee becomes an excuse for taking a break from the frenzy of everyday life, to stop and talk to one another. In order to expand project visibility, we took a number of 15-second clips from the TV episodes and posted them throughout the weeks of the show’s television scheduling in online articles, tailoring them to the target audience of the special guests featured in each clip.

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