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Jova Beach Party

Branded entertainment



We maximised the presence of the sponsor, Peugeot, by producing a series of exclusive and proprietary content to flood the brand’s digital channels during the Jova Beach Tour by always having a film crew at each stage of the tour, creating content in line with the brand’s communication messages. 120 IG stories were produced (seen by 1.25 million viewers), along with 17 photo galleries and one final video reaching 7.5 million unique users and generating 45 million impressions.