Barilla / Carrefour
Branded Content + Proximity Marketing
We closed an exclusive agreement in 230 Carrefour supermarkets and in 50 Carrefour hypermarkets where we installed our proximity sensors which make it possible to come into contact and interact with the user on their smartphone during the customer journey. The project allowed the internal marketing division of Carrefour and related industry brands to use a new channel of communication. This project won the “Engagement: integrated activities for the point of purchase” category in the latest edition of the Retail Institute Awards, an event recognising the very best in retail marketing and points of purchase.