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VéGé group

The future of retail

what
Proximity Marketing

client

For the VéGé Group, we created the first proximity advertising network in Italy which, thanks to the installation of Bluetooth sensors in over 870 stores, makes it possible to reach the shopper from their smartphone with a “near product” notification in at least 3 product categories. This was an innovative project that has allowed the VéGé Group to communicate with people tasked with doing the shopping in the key moments of their customer journey.