Technology - Next14

PHYSICAL MEASURING

makes it possible to acquire data from the "real world" through the use of specific sensors equipped with artificial intelligence systems implemented in the collection of relevant information.

OMNICHANNEL ATTRIBUTION

refers to an integrated analytics engine for understanding the connected journeys of user-consumers with the aim of optimizing the media mix, increasing conversions and maximizing ROI

PROFILE CLUSTERING

is a key function for analysing and decoding data flows from both the physical and digital world, organizing and storing them in highly accurate user-consumer profile clusters.

AUDIENCE ACTIVATION

means reaching the identified user-consumer targets by communicating in a direct & personalized way through the most functional channels for message effectiveness (social media, display, video, email, SMS and push notes)

The NextOne proprietary platform is the result of the R&D work carried out over the years by the various companies in the group. It incorporates the most relevant identified functions and offers benefits created by the perfect integration of the component parts in a single tool.

PHYSICAL MEASURING

PROFILE CLUSTERING

AUDIENCE ACTIVATION

The NextOne proprietary platform is the result of the R&D work carried out over the years by the various companies in the group.

OMNICHANNEL ATTRIBUTION

PHYSICAL MEASURING

makes it possible to acquire data from the "real world" through the use of specific sensors equipped with artificial intelligence systems implemented in the collection of relevant information.

OMNICHANNEL ATTRIBUTION

refers to an integrated analytics engine for understanding the connected journeys of user-consumers with the aim of optimizing the media mix, increasing conversions and maximizing ROI

PROFILE CLUSTERING

is a key function for analysing and decoding data flows from both the physical and digital world, organizing and storing them in highly accurate user-consumer profile clusters.

AUDIENCE ACTIVATION

means reaching the identified user-consumer targets by communicating in a direct & personalized way through the most functional channels for message effectiveness (social media, display, video, email, SMS and push notes)

The NextOne proprietary platform is the result of the R&D work carried out over the years by the various companies in the group. It incorporates the most relevant identified functions and offers benefits created by the perfect integration of the component parts in a single tool.

PHYSICAL MEASURING

PROFILE CLUSTERING

AUDIENCE ACTIVATION

The NextOne proprietary platform is the result of the R&D work carried out over the years by the various companies in the group.

OMNICHANNEL ATTRIBUTION

All-in-one

Advertising management platform.

In-store footfall and “heatmaps”

Targeted and emotion-driven communication

Drive-to-store campaigns

Specific audience groups

Competition analysis and ROI

All-in-one

Advertising management platform.

Drive-to-store campaigns

In-store footfall and “heatmaps”

Specific audience groups

Targeted and emotion-driven communication

Competition analysis and ROI

With its 103 million geo-localized events collected daily, 40 million user-consumer profiles, and 3,5 K sensors positioned across the territory, NextOne is the harmonious synthesis of the ideal tools for a marketer who wants to operate effectively in the physical-digital connected world.

GDPR

The GDPR is a structured regulation which has a complex impact on the daily activities of brands. Next14 supports its partners to facilitate their activities and achieve their goals in line with the most advanced privacy and security standards.

PLUG & PLAY

An immediately effective system which requires no integration with existing business systems, NextOne uses proprietary data and can be up and running even before sensors are installed.

FAST & RELIABLE

NextOne is a tool developed with the utmost focus on quality: security, scalability and reliability form the basis for the project, observing the most stringent and updated standards.

NextOne Network

40

MILLIONS OF PROFILES

103

MILLIONS OF TINY MOMENTS GEO-LOCALISED DAILY

3,5 K

ACTIVE SENSORS