NextOne Platform

PHYSICAL MEASURING

makes it possible to acquire data from the "real world" through the use of specific sensors equipped with artificial intelligence systems, implemented in the collection of relevant information.

OMNICHANNEL ATTRIBUTION

refers to an integrated analytics engine for understanding the connected journeys of consumers with the goal of optimising the media mix, increasing conversions and maximising ROI.

PROFILE CLUSTERING

is a key function for analysing and decoding data flows from both the physical and digital worlds, and organising and storing them in highly accurate user-consumer profile clusters.

AUDIENCE ACTIVATION

means reaching identified consumer targets by communicating in a direct & personalised way through the most functional channels for message effectiveness (social media, display, video, email, SMS and push notes).

Next One Marketing Platform is the result of the R&D carried out over the years by the companies that gave life to our group. Through our proprietary platform we can collect, analyse and combine information on both digital and physical behavior of the anonymous user. By combining the online and offline worlds we provide the unique insights.

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Next One platform

PRIVACY COMPLIANCE

Next 14 supports its partners to facilitate their activities and achieve objectives according to the most advanced privacy and security standards. One Consent allows you and your partners to collect your users’ consent in line with the requirements of the GDPR.

PLUG & PLAY

System is effective immediately, without the need for integration with existing business systems. Self Service platform available for programmatic Advertising.

FAST AND RELIABLE

Next One is a tool developed with a strong focus on quality. Safety, scalability and reliability are the foundations of the project, which abides the strictest and most up-to-date standards.

Next One Network

With its 103 million geo-localized events collected daily, 40 million user profiles and 3.5 thousand sensors located in the area, Next One is the harmonious synthesis of the ideal tools for those who want to operate effectively in the connected physical-digital world.

40

MILLION PROFILES

103

MILLION MICRO-MOMENTS GEO-LOCALIZED DAILY

3,5

thousand active sensors

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